PHAST MEDIA
Design | Marketing | MEDIA
Navigating the Digital Landscape: Effective Online Marketing Strategies for Healthcare Consultants
The digital marketplace is dynamic and ever-evolving. For healthcare consultants, a robust online marketing strategy is crucial for reaching and engaging with patients. This article explores the channels and tactics that can elevate your digital presence. A...
Building Trust Through Design: How a Professional Website Enhances Your Healthcare Reputation
First impressions are lasting impressions. In the healthcare sector, where trust and credibility are paramount, the design of your website plays a crucial role. A professional, well-thought-out design not only attracts visitors but also demonstrates your commitment to...
The Role of SEO in Healthcare: Driving Patient Engagement Through Optimised Websites
Search engine optimisation (SEO) is essential for healthcare professionals to be visible to potential patients online. With most individuals searching for health services via search engines, optimising your website is imperative. Understanding SEO for Healthcare...
The Power of Patient Reviews: Boosting Your Healthcare Brand Online
Patient reviews have become a fundamental component of the digital healthcare landscape. They provide valuable insights for prospective patients and offer an opportunity for healthcare consultants to build and maintain a sterling online reputation. Why Reviews Matter...
Maximising Your Online Presence: Leveraging Third-Party Platforms for Healthcare Professionals
While your own website is vital, a comprehensive digital strategy involves more than just a single online platform. Third-party sites—such as I Want Great Care, Docitify, and Google Business—play a pivotal role in increasing your visibility and credibility among...
Why Every Healthcare Consultant Needs a Professional Website
Why Every Healthcare Consultant Needs a Professional WebsiteIn today’s digital age, a professional website is not just a luxury—it is a necessity for every healthcare consultant. Patients are increasingly turning to the internet to find services, read reviews, and...
Online visibility, don’t be part of the 30%
We recently undertook a project on behalf of a client to update the records of around 60 of their consultants. What we discovered was genuinely surprising, we could not believe just how poor the information available online for many of the consultants was. We looked...
Do Meta tags and keywords matter anymore?
What are Meta Tags and Keywords? Meta tags are snippets of text that are placed in the HTML code in the backend of a website. These tags provide information to search engines about; page title, description, author, language and other relevant details. Keywords are...
Backlinks – A word of warning!
Backlinks - A word of warning! We recently had a client who was duped in to paying for backlinks to be generated for their website. Unfortunately, this has had a devastating effective on their search engine visibility. We thought we’d share some advice around the...